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NomNomNow Cat Food Review

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Cats are obligate carnivores by nature which means that they have a biological need for meat in their diet.

While dogs can digest carbohydrates to some degree, your cat’s body is simply not designed to process anything as efficiently as meat. This being the case, you should feed your cat a high-quality, meat-based diet designed to meet its nutritional needs.

As a fresh pet food company that uses premium natural ingredients, NomNomNow is a great option. We tested both of NomNomNow’s cat food recipes ourselves for two weeks to bring you this review.

Overview of the NomNomNow

NomNomNow is a fresh pet food delivery service that sends proportioned packages of fresh pet food right to your door.

Their products are formulated by Dr. Justin Shmalberg, a leader in veterinary nutrition, and customized to your cat’s individual nutritional requirements.

In each shipment, you will receive vacuum-sealed packages of freshly prepared cat food. Each bag contains the exact amount your cat should eat at each meal, so there is absolutely no hassle and no measuring needed.

Choose from weekly, bi-weekly, or monthly deliveries according to your preference and change your delivery schedule as often as needed.

Where is the Food Made?

NomNomNow was founded in 2015 and is headquartered in Oakland, California.

Founders of the brand Wenzhe, Nate, Alex, and Zach were inspired to create a fresh dog food brand when they had trouble finding a commercial product to meet their mini Australian Shepherds’ unique requirements. After exhausting all of the options available in pet stores, they decided to make their own food.

At NomNomNow, quality is key. They source whole, restaurant-quality ingredients from reputable U.S. suppliers and prepare their products in small batches on a weekly basis in company-owned and -operated kitchens located in the San Francisco Bay Area.

NomNomNow adheres to the highest food safety standards and meals are individually vacuum-sealed to keep them fresh. Both their ingredients and their kitchens meet all FDA requirements.

What Cat Food Products Do They Offer?

At NomNomNow, the emphasis is on using high-quality, natural ingredients to provide a healthy source of balanced nutrition for pets. When it comes to their cat food products, NomNomNow offers the following two recipes:

1. NomNomNow Chicken Chow-Meow

Nutritional info:

  • Protein – 18% Min
  • Fat – 4% Min
  • Fiber – 0.8% Max
  • Moisture– 73% Max
  • Caloric Content: 1194 kcal/kg

Pros:

  • Made with high-quality ingredients to improve digestion and nutrition
  • Rich in animal protein and naturally grain-free
  • Delivered automatically in perfectly portioned packages

Cons:

  • Only two cat food recipes to choose from
  • Can be very expensive to maintain as a staple diet

This protein-rich recipe features fresh chicken thigh, breast, and liver as the primary ingredients with asparagus, carrots, spinach, and cantaloupe for added nutrition.

To ensure complete and balanced nutrition, this recipe also contains NomNomNutrient Mix, an expertly formulated blend of essential vitamins, minerals, and supplements.

NomNomNow Flavorful Fish Feast

Nutritional info:

  • Protein – 18% Min
  • Fat – 6% Min
  • Fiber – 0.5% Max
  • Moisture– 72% Max
  • Caloric Content: 1385 kcal/kg

This recipe features both fresh tilapia and salmon as sources of protein and omega-3 fatty acids. It also contains beef fat, yuca, carrot, and NomNomNutrient Mix.

The food also has 72 percent moisture so it’s similar to a canned food in that regard and can help keep your cat hydrated.

All NomNomNow pet food products are formulated not only to meet, but exceed the standards set by AAFCO’s Dog and Cat Food Nutrient Profiles.

Their recipes are formulated by practicing veterinarian Dr. Justin Shmalberg and customized for every pet according to their unique calorie requirements as well as any unique dietary requirements.

Because NomNomNow pet food is delivered fresh, there was no downtime between shipping and testing – we were able to offer the food to our test cats right out of the package.

One of our test cats has a sensitivity to chicken, so she was offered the Flavorful Fish Feast while our other two test cats sampled the Chicken Chow Meow recipe.

Both recipes were accepted with gusto and there were no major digestive issues during the transition process. All of our test cats enjoyed the new food.

How Much Does NomNomNow Cat Food Cost?

When it comes to pet food, price and quality are often related. The higher the quality of the ingredients, the higher the price of the food.

Though this isn’t always the case, it is true that NomNomNow is a fairly pricey brand. That being said, you definitely get what you pay for – high-quality, natural ingredients prepared in human-grade facilities and customized to your cat’s unique calorie and nutrient needs.

The price to purchase NomNomNow cat food varies slightly depending on your cat’s age, size, and calorie needs.

Generally speaking, however, you can expect to pay something in the range of $35 per week. Once you submit payment for your trial order, you’ll be charged every 4 weeks for a regular subscription that you can cancel at any time.

Though NomNomNow is certainly more expensive than the average kibble, the company frequently offers promotions.

You’re likely to receive anywhere from 20% to 50% off your first order and you can become a NomNomNow subscriber for additional savings.

But how does NomNomNow compare to other premium cat foods in terms of pricing?

Dry cat food is often the most economical option, though top-shelf brands do fetch a hefty price.

Wet cat food has its benefits in terms of being higher in protein and moisture, but it too can be quite costly.

Check out the table below to see how NomNomNow stacks up against other cat food brands for cost:

Premium Cat Food Price Comparison
Food TypeBrandAverage PricePrice Per Month (approx.)
(
Based on 6-8 lbs. Cat)
Dry FoodOrijenAbout $5.10/poundAbout $38
Wet FoodNewman’s Own OrganicAbout $1.60/canAbout $48
Raw FrozenStella & Chewy’sAbout $6.00/poundAbout $27
Freeze-DriedPrimal Pet Foods, Inc.About $2.40/poundAbout $62
DehydratedThe Honest KitchenAbout $11.25/poundAbout $45
Fresh FoodSmalls for SmallsAbout $3.50/dayAbout $108
Fresh FoodNomNomNow*About $2.60/dayAbout $78

* Cost varies depending on subscription, lowest price = monthly deliveries

Is NomNomNow Really Worth the Cost?

When it comes to pet food, price and quality are often related. The higher the quality of the ingredients, the higher the price of the food.

Though this isn’t always the case, it is true that NomNomNow is a fairly pricey brand. That being said, you definitely get what you pay for – high-quality, natural ingredients prepared in human-grade facilities and customized to your cat’s unique calorie and nutrient needs.

What you really need to know about fresh food like NomNomNow, however, is that it can actually save you money in the long run.

Fresh food made from healthy, natural ingredients is easier for your cat’s body to digest which means that it absorbs more of the nutrients.

Over the long term, a healthy and balanced diet supports your cat’s health whereas pet foods made with fillers and by-products may leave gaps in your cat’s nutrition. Over time, those nutritional gaps can turn into nutritional deficiencies which can contribute to serious health problems.

Feeding your cat the highest quality diet you can afford will support its health and wellness both in the short term and the long term.

Here are some additional benefits of feeding your cat premium cat food:

  • Improved and regulated digestion, less gas and diarrhea
  • Reduced stool volume and litter box odor
  • Healthier coat with less shedding, fewer hairballs
  • Increased energy levels and vitality
  • Healthy weight loss (when needed for overweight cats)
  • Improved dental health and oral hygiene
  • Better urinary health, reduced risk for urinary tract infections (UTIs)

Some of these benefits may take a few weeks to develop, so if you truly want to transform your cat’s health and nutrition, you’ll want to feed NomNomNow as a long-term staple diet.

Now that you have a better understanding of why you should consider NomNomNow for your cat, let’s take a closer look at how you actually order it.

How Do You Order It?

To sign up for NomNomNow, you simply fill out a short profile with your cat’s information online.

After answering questions about your cat’s age, weight, and special dietary needs, you’ll be asked to select one of the two recipes or a variety pack. Once you submit the information, you’ll be asked to provide a delivery address and payment for your first shipment.

From there, you’ll receive regular emails updating you on the status of your order including shipping details and special instructions for transitioning your cat onto its new fresh food diet.

Customer Service

NomNomNow makes the ordering process very easy and their customer support team is available every step of the way.

The first step is to fill out your pet’s profile which is made easy with simple prompts that guide you through the process. If at any time you have questions, you can request a free nutrition consult or check the website’s FAQ section.

Once you place your trial order, you’ll be kept updated via email on the status of your order, its shipment, and delivery. The NomNomNow website also has an extensive Help Center where you can find answers to common questions.

Tips for Making the Transition

Fresh cat food is very good for your cat, but it may take its body a little bit of time to adjust. Your cat’s digestive system has grown used to its current diet and fresh food will be digested much differently than dry food. To ease your cat through the transition,

NomNomNow portions out every individual meal for your cat’s first week according to the proper transition amount.

Each package is labeled with instructions for mixing the new food with your cat’s old diet over the course of 7 days. If your cat experiences digestive issues during the transition, NomNomNow’s customer support team is always available to help you.

The Pros and Cons of NomNomNow

There is no argument that NomNomNow is a premium brand. Not only are their products made with wholesome, natural ingredients but every batch is formulated for your cat’s unique requirements and shipped right to your door.

All you have to do is cut open a pouch at mealtime and pour it into your cat’s bowl. It really couldn’t be easier!

That being said, every cat food brand has its pros and cons. Here are some of the things you need to know about NomNomNow:

Pros for NomNomNow

  • Food is delivered in pre-portioned bags (one meal per bag) and arrives fresh, not frozen – you don’t have to wait for it to thaw.
  • You can customize your delivery schedule for weekly, bi-weekly, or monthly shipments and change it as needed.
  • All recipes are made from high-quality natural ingredients and prepared in company-owned and -operated human food facilities in the United States.
  • Fresh pet food is highly palatable, especially for picky eaters, and helps increase your cat’s moisture intake (many cats don’t drink enough water).

Cons for NomNomNow

  • It is significantly more expensive than the average kibble or canned food – may not be economical for multi-cat households.
  • Fresh food doesn’t keep as long as kibble or canned food (unopened) – it needs to be kept cold to stay fresh and can’t be left out in a bowl all day.
  • There are only two cat food recipes to choose from at the current time – cats with food allergies may not be able to find a recipe that works.

As you can see, NomNomNow offers several significant benefits and many who have tried the brand would agree that those benefits outweigh the drawbacks. In the end, however, it is up to you to make the best choice for your cat.

The Final Word

If you’ve never fed your cat fresh food before, you might be skeptical – especially when you compare the price of NomNomNow to any typical kibble.

Once you consider the factors that make NomNomNow different, however, you’ll come to understand why it costs more and why it is worth the cost.

NomNomNow is a great option if you are looking for a way to boost your cat’s nutrition, regulate its digestion, and improve its skin and coat health.

A high-quality diet made from premium natural ingredients is the best way to provide for your cat’s nutritional needs which, in turn, will support its total body health and wellness.

Plus, food made from fresh ingredients retains more of its original nutritional value than commercial foods that are cooked at high temperatures.

It’s always a good idea to feed your cat the highest quality cat food you can afford, so if NomNomNow is within your budget, we highly recommend it.

All of our test cats enjoyed the food and we were very pleased with the entire testing experience. Best of luck!

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About Kate Barrington

AvatarKate Barrington is avid dog lover and adoring owner of three cats, Kate’s love for animals has led her to a successful career as a freelance writer specializing in pet care and nutrition. Kate is also a blogger for a number of organic and natural food companies as well as a columnist for several pet magazines

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